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Cookie Policy

Bally Bet Casino > Cookie Policy
Last updated: 08/05/2026
Relevance verified: 18/06/2026

What This Policy Covers

This Cookie Policy explains how Bally Bet Casino (“we”, “us”, “our”), operated at bally-bet-casino-uk.com, uses cookies and similar tracking technologies when you visit our website. It sets out what cookies we place, why we place them, and how you can control them.
This policy applies to all users accessing the site from the United Kingdom and sits alongside our Privacy Policy, which covers the broader handling of your personal data.
Bally Bet Casino holds a licence issued by the UK Gambling Commission (licence number 38905) and processes your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

What Cookies Are

A cookie is a small text file that a website places on your device when you visit. The file is stored in your browser and allows the site to recognise your device on return visits or across different pages within the same session.
Cookies are not programmes and cannot carry viruses. They do not execute code. What they do is store information, ranging from something as basic as a session token that keeps you logged in, to preferences you have set, to data used to understand how pages are being used.
Some cookies are set directly by Bally Bet Casino. Others are set by third-party services that run on our pages, such as analytics platforms and payment processors. Both types are covered in this policy.

Legal Basis for Using Cookies

Under PECR and UK GDPR, the rules differ depending on the type of cookie.
Strictly necessary cookies do not require your consent. These are cookies without which the site cannot function at all, and placing them is a legitimate interest inherent to operating the service.
All other categories of cookies, including those used for analytics, personalisation, and marketing, require your freely given, specific, and informed consent before they are placed on your device. You provide this consent through the cookie preference tool displayed when you first visit the site. You can withdraw or adjust that consent at any time, and doing so will not affect your ability to access the core functions of the site.

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the site to operate. Without them, you cannot log into your account, navigate between pages, or complete transactions. They do not collect personal data for marketing purposes and do not track you across other websites.

  • Session authentication tokens that keep your account active while you play
  • Security cookies that detect and prevent fraudulent login attempts
  • Load-balancing cookies that distribute traffic to ensure stable performance
  • Cookies that store your cookie consent preferences so the banner does not appear on every visit
  • Cookies required for the operation of responsible gambling tools such as session limits and deposit controls

These are placed as soon as you visit the site regardless of your consent choices, because they are technically required for delivery of the service you have requested.

Functional Cookies

Functional cookies remember choices you make to improve your experience on the site. They are not essential for the site to work, but they make your time here more straightforward.

  • Language and regional preference settings
  • Display preferences, including game filter selections and lobby layout choices
  • Auto-fill assistance for returning users completing deposit or withdrawal forms
  • Remembering your preferred payment method between sessions

These cookies are placed only if you have given your consent through the preference tool.

Analytics and Performance Cookies

Analytics cookies collect data about how visitors use the site. This helps us understand which pages are visited most, where users encounter problems, and how our content can be improved. The data is aggregated and does not identify you as an individual.
We use analytics tools to gather information such as:

  • Which pages are visited and how long users spend on them
  • The path users take through the site before reaching the games lobby or registration form
  • Technical information about the devices and browsers used to access the site
  • Error reports indicating where the site may not be functioning as expected

The data collected by analytics cookies does not leave the analytics platform in a personally identifiable form. These cookies are placed only with your consent.

Marketing and Targeting Cookies

Marketing cookies are used to deliver promotional content that is relevant to your interests, both on our site and on third-party platforms. They may track your browsing activity across different websites to build a profile of your interests and present advertisements accordingly.
These cookies may be set by advertising partners whose services appear on our pages. The data collected is shared with those partners in accordance with their own privacy policies.
Marketing cookies are placed only with your explicit consent. If you decline this category, you may still see advertisements from Bally Bet Casino, but they will not be tailored based on your previous behaviour.

Third-Party Cookies

Some cookies on our site are placed by third parties that provide services integrated into the platform. Bally Bet Casino does not control those cookies directly, and the relevant third parties are responsible for the information they collect.
Third-party services that may set cookies when you use our site include:

  • Payment processors handling deposits and withdrawals via Visa, Mastercard, Apple Pay, Google Pay, and other supported methods
  • Game software providers including Evolution, Play’n Go, Playtech Live, PG Soft, BGaming, Evoplay, Ezugi, and others within our library, which may set functional cookies when their content loads in your browser
  • Analytics platforms used to measure site performance
  • Advertising networks used to serve and measure promotional campaigns
  • Responsible gambling partners including BeGambleAware and Gambling Therapy, whose resources are linked from our site

We encourage you to review the privacy and cookie policies of any third-party service whose content you interact with.

Cookie Lifespan

Cookies vary in how long they remain on your device. There are two general types:

  • Session cookies are temporary. They exist only while your browser is open and are deleted automatically when you close it. Most authentication and security cookies fall into this category.
  • Persistent cookies remain on your device after your browser is closed, until they reach their expiry date or you delete them manually. Preference cookies and some analytics cookies are persistent, typically lasting between 30 days and 13 months depending on their purpose.

You can view the specific lifespan of any cookie placed on your device through your browser’s developer tools or through a dedicated cookie management extension.

Managing Your Cookie Preferences

Using Our Cookie Preference Tool

When you first visit bally-bet-casino-uk.com, a cookie preference panel allows you to accept all cookies, reject non-essential cookies, or make selections by category. Your choices are saved and applied immediately.
You can revisit and change your preferences at any time by accessing the cookie settings link in the footer of the site. Changes you make will take effect from that point forward. Withdrawing consent does not affect anything that happened before you changed your settings.

Browser-Level Controls

Every major browser provides built-in tools for managing cookies. You can use these to block all cookies, delete existing cookies, or set rules for specific sites. The following pages explain how to do this in the most commonly used browsers:

Please be aware that blocking all cookies at the browser level will prevent strictly necessary cookies from working, which will affect your ability to log in and use account features on our site.

Opting Out of Analytics Tracking

If you want to prevent analytics data from being collected about your browsing behaviour without blocking all cookies, you can install the browser opt-out tools provided by most analytics platforms. These tools are available directly from the analytics providers’ websites.

Opting Out of Interest-Based Advertising

If you wish to opt out of interest-based advertising from our marketing partners, you can do so through the following industry opt-out tools:

Opting out of interest-based advertising does not mean you will stop seeing adverts. It means the adverts shown to you will no longer be based on a profile built from your browsing history.

Cookies and Responsible Gambling Compliance

As a UKGC-licensed operator, Bally Bet Casino uses certain cookies specifically to support compliance with responsible gambling obligations. These include:

  • Cookies that maintain the state of your responsible gambling settings, including deposit limits, loss limits, session time limits, and reality check reminders, so that these controls remain active and consistent across all your visits
  • Cookies used to enforce cooling-off periods and self-exclusion restrictions, ensuring that account access is correctly restricted when these tools are in use
  • Age and identity verification session data that prevents access to real-money play prior to the completion of Know Your Customer checks

These cookies are classified as strictly necessary. They cannot be disabled without impairing safety features that exist for your protection.

Data Transfers Outside the UK

Some of the third-party services that set cookies on our site may process data in countries outside the United Kingdom. Where this is the case, Bally Bet Casino ensures that appropriate safeguards are in place, as required by UK GDPR. This includes reliance on the UK’s adequacy decisions for certain countries, and standard contractual clauses approved by the Information Commissioner’s Office (ICO) where adequacy decisions do not apply.
If you would like more information about the specific countries to which data may be transferred, please contact us using the details below.

Your Rights Under UK GDPR

Where cookies involve the processing of your personal data, you hold a number of rights under UK law. These include:

  • The right to access the personal data we hold about you
  • The right to have inaccurate data corrected
  • The right to request deletion of your data where it is no longer required for the purpose for which it was collected
  • The right to restrict or object to processing in certain circumstances
  • The right to data portability where processing is based on consent or contract
  • The right to withdraw consent at any time, without affecting the lawfulness of processing that took place before withdrawal

To exercise any of these rights, contact our Data Protection team using the details in the section below. We will respond within one calendar month of receiving your request, as required by UK GDPR. If your request is complex or you have submitted several requests, we may extend this period by a further two months, in which case we will inform you within the initial one-month period.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office:

Changes to This Policy

We keep this Cookie Policy under regular review to ensure it remains accurate and up to date with changes in technology, our services, and applicable law. When material changes are made, a notice will be displayed on the site and, where appropriate, we may ask you to refresh your consent preferences.
Continued use of the site following any update constitutes your acceptance of the revised policy. If you disagree with changes to the non-essential cookie categories, you can update your preferences through the cookie settings tool at any time.

Contact Us

If you have any questions about this Cookie Policy or about how your data is used in connection with cookies, you can reach our team through any of the following:

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