Who We Are and How to Reach Us
Bally Bet Casino operates this website at bally-bet-casino-uk.com and is responsible for the personal data you share with us when using our services. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bally Bet Casino acts as the data controller.
Our registered office is at Level 12, 1 Broadgate, London, EC2M 2QS, United Kingdom. If you have any questions about how we handle your personal data, you can contact us directly:
- By email: support@bally-bet-casino-uk.com
- By phone: +44 20 7668 9170
- By post: Level 12, 1 Broadgate, London, EC2M 2QS, United Kingdom
We are licensed and regulated by the UK Gambling Commission, which sets specific obligations around player data, responsible gambling, and anti-money laundering. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it.
What Personal Data We Collect
The data we collect depends on how you interact with Bally Bet Casino. We only collect what is necessary for us to operate lawfully and provide our services.
Data You Provide Directly
When you register an account or use our services, you typically give us:
- Full name, date of birth, and nationality
- Home address and postcode
- Email address and telephone number
- Username and password (stored in encrypted form)
- Payment details, including card numbers, bank account information, or e-wallet credentials
- Identity documents such as a passport, driving licence, or utility bill, submitted for identity verification and age verification
- Source of funds documentation, where required under anti-money laundering legislation
- Responsible gambling preferences and self-exclusion requests
- Communications you send us via email, live chat, or our contact form
Data We Collect Automatically
When you browse or use the Bally Bet Casino website, our systems collect certain technical data automatically:
- IP address and approximate geolocation
- Browser type and version
- Device type and operating system
- Pages visited, time spent on each page, and clicks
- Session identifiers and login timestamps
- Deposit, wagering, and withdrawal activity
- Game history and betting patterns
- Cookie data and similar tracking technologies (see our Cookies section below)
Data We Receive From Third Parties
We may receive personal data about you from trusted third parties who assist us in delivering our services:
- Identity verification and age-check providers, who confirm the details you have supplied
- Fraud prevention and sanctions screening agencies
- Payment processors and banking institutions
- Credit reference agencies, in limited circumstances
- Publicly available registers, including those maintained by HMRC and Companies House
Legal Grounds for Processing Your Data
Under UK GDPR, we are required to have a lawful basis before processing your personal data. We rely on the following grounds:
Performance of a Contract
Most of our processing is necessary to fulfil the contract we have with you as a registered player. This includes setting up and managing your account, processing deposits and withdrawals, and delivering the gaming services you have signed up for. Without this processing, we cannot provide the services at all.
Legal Obligation
As a UKGC-licensed operator, we are subject to a number of legal and regulatory duties. These include verifying your age and identity before allowing you to gamble, monitoring your account for signs of problem gambling, conducting anti-money laundering checks, maintaining records for regulatory audit purposes, and co-operating with law enforcement and regulatory bodies when lawfully required. Processing carried out under these obligations is mandatory and cannot be opted out of.
Legitimate Interests
We process certain data where we have a legitimate interest in doing so, provided that interest does not override your rights and freedoms. This includes fraud detection and prevention, improving the security and stability of our platform, analysing how our website is used so we can make it work better, and carrying out internal business reporting.
Consent
Where we rely on your consent, for example to send you marketing emails or to place non-essential cookies on your device, you are entitled to withdraw that consent at any time without affecting the lawfulness of processing that took place before the withdrawal.
How We Use Your Personal Data
The personal data we hold is used for the following purposes:
- Registering and verifying your account, including carrying out age verification as required by the Gambling Act 2005
- Processing deposits, wagers, and withdrawals securely
- Preventing fraud, money laundering, and other financial crime, in compliance with the Proceeds of Crime Act 2002 and the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017
- Monitoring your gambling behaviour to meet our obligations under the UKGC Social Responsibility Code, including identifying players who may be at risk of harm and taking appropriate action
- Administering bonuses, promotions, and loyalty rewards you have opted into
- Responding to your customer support enquiries and complaints
- Sending you transactional communications, such as account notifications, security alerts, and payment confirmations
- Sending you marketing communications where you have given your consent or where we have a legitimate interest in doing so under PECR
- Complying with requests from regulatory authorities, including the UK Gambling Commission and the Information Commissioner’s Office
- Maintaining the integrity and performance of our website and gaming systems
Marketing Communications
We may send you promotional emails, SMS messages, or push notifications about new games, bonuses, or offers at Bally Bet Casino. We will only do so where you have given your prior consent, or where you are an existing customer and we are promoting our own similar services, in line with the Privacy and Electronic Communications Regulations 2003.
You can withdraw consent and opt out of marketing communications at any time by:
- Clicking the unsubscribe link in any marketing email we send
- Updating your communication preferences in your account settings
- Contacting us at support@bally-bet-casino-uk.com
Opting out of marketing will not affect the transactional messages we send as part of your account, such as payment receipts or security notices.
Responsible Gambling and Data Processing
As part of our licence conditions from the UK Gambling Commission, we are required to take active steps to protect customers from gambling-related harm. This means we monitor account activity, including deposit frequency, session length, wagering patterns, and any self-declared concerns, to identify behaviour that may indicate a risk of harm.
Where we identify such patterns, we may contact you to offer support, apply temporary deposit limits, or take other protective measures. This processing is carried out under our legal obligation to comply with the UKGC’s Social Responsibility Code and cannot be switched off.
If you choose to use our self-exclusion tools or register with GamStop, we are required to process that data to enforce the exclusion and prevent you from accessing gambling services during the exclusion period.
Sharing Your Data With Third Parties
We do not sell your personal data to third parties. We share it only in the following circumstances:
Service Providers
We work with carefully selected companies who provide services on our behalf, including payment processors, identity verification providers, customer support platforms, IT hosting providers, and fraud prevention agencies. These companies are permitted to use your data only for the specific purpose for which it was shared, and they are contractually required to handle it in accordance with UK data protection law.
Regulatory and Law Enforcement Authorities
We are required by law to share certain data with the UK Gambling Commission, HM Revenue and Customs, the National Crime Agency, and law enforcement agencies where there is a legal obligation to do so, for example under our suspicious activity reporting duties.
Business Transfers
If Bally Bet Casino is involved in a merger, acquisition, or sale of all or part of its assets, your personal data may be transferred as part of that transaction. In such circumstances, we will notify you in advance and ensure that your data continues to be protected in accordance with this policy.
With Your Consent
We may share your data with third parties for any other purpose where you have given us your explicit consent to do so.
International Data Transfers
Where we transfer your personal data outside the United Kingdom, for example to service providers operating in other countries, we take steps to ensure that your data receives an equivalent level of protection. This may include using UK Government-approved Standard Contractual Clauses, relying on adequacy decisions issued by the Secretary of State, or implementing other appropriate safeguards recognised under UK GDPR.
You can request information about the specific safeguards in place for any international transfer by contacting us at support@bally-bet-casino-uk.com.
How Long We Keep Your Data
We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, and in compliance with our legal obligations. Under the Money Laundering Regulations and UKGC licence conditions, certain records must be kept for a minimum of five years following the end of our business relationship with you.
Specific retention periods include:
- Account registration data: retained for five years from the date your account is closed
- Transaction and payment records: retained for five years from the date of each transaction
- Identity verification documents: retained for five years from the end of the business relationship
- Responsible gambling records, including self-exclusion decisions: retained for the period required by the UKGC, typically five years
- Customer support correspondence: retained for three years unless a longer period is required
- Marketing consent records: retained for the duration of the consent and for three years thereafter
After the applicable retention period, your data is securely deleted or anonymised.
Cookies and Tracking Technologies
Bally Bet Casino uses cookies and similar technologies to make our website function correctly and to improve your experience. Cookies are small text files placed on your device when you visit our site.
Types of Cookies We Use
- Strictly necessary cookies: These are essential for the website to work. They allow you to log in, navigate between pages, and use core features. These cannot be disabled.
- Performance and analytics cookies: These help us understand how visitors interact with our site, including which pages are most popular and where users encounter difficulties. We use this data to improve the site.
- Functionality cookies: These remember your preferences, such as your chosen language or display settings, so you do not have to re-enter them on every visit.
- Targeting and advertising cookies: These track your browsing activity to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. We only place these cookies where you have given your consent.
You can manage your cookie preferences through the cookie consent tool displayed when you first visit the site, or by adjusting the settings in your browser. Please note that disabling certain cookies may affect the functionality of the website.
For further information, please refer to our full Cookie Policy available on the Bally Bet Casino website.
Your Rights Under UK GDPR
The UK GDPR gives you a number of rights in relation to the personal data we hold about you. These rights apply in most circumstances, though there are limited exceptions where legal obligations require us to retain or process data regardless of a request.
Right of Access
You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request. We will respond within one calendar month of receiving your request.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.
Right to Erasure
In certain circumstances, you can ask us to delete your personal data. This right does not apply where we are legally required to retain the data, for example under anti-money laundering legislation.
Right to Restrict Processing
You have the right to ask us to limit the way we process your data in certain situations, for example while you are challenging the accuracy of the data or objecting to our use of it.
Right to Data Portability
Where we are processing your data on the basis of your consent or a contract, and the processing is carried out by automated means, you can request that we provide your data to you in a structured, commonly used, and machine-readable format.
Right to Object
You have the right to object to our processing of your personal data where that processing is based on legitimate interests. You also have an absolute right to object to your data being used for direct marketing purposes.
Rights Related to Automated Decision-Making
We use automated systems to assist with fraud detection, responsible gambling monitoring, and certain account management functions. Where any decision that significantly affects you is made solely by automated means without human involvement, you have the right to request human review of that decision, to express your point of view, and to contest the outcome.
To exercise any of these rights, please contact us at support@bally-bet-casino-uk.com or write to us at Level 12, 1 Broadgate, London, EC2M 2QS, United Kingdom. We will not charge a fee for handling your request unless it is manifestly unfounded or excessive.
Data Security
Bally Bet Casino takes the security of your personal data seriously. We use industry-standard technical and organisational measures to protect your information against unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your browser and our servers, encryption of sensitive data at rest, strict access controls limiting staff access to personal data on a need-to-know basis, regular security assessments and penetration testing, and staff training on data protection and information security.
While we take every reasonable precaution, no online system is entirely immune to risk. If you suspect that your account has been compromised, please contact our support team immediately at support@bally-bet-casino-uk.com or call us on +44 20 7668 9170.
Children and Underage Users
Bally Bet Casino services are intended solely for persons aged 18 and over. We do not knowingly collect, store, or process personal data relating to children under the age of 18. As part of our UKGC licence obligations, we carry out age verification checks on all new registrations before gambling activity is permitted.
If you believe we may have inadvertently collected data relating to someone under 18, please contact us immediately at support@bally-bet-casino-uk.com and we will take steps to delete that data without delay.
Links to Third-Party Websites
Our website may contain links to external websites, including responsible gambling organisations and payment providers. This Privacy Policy applies only to bally-bet-casino-uk.com. Once you leave our site, we are not responsible for the privacy practices of any third-party websites. We encourage you to read the privacy policies of any site you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the law, our services, or our data processing activities. When we make changes, the revised version will be published on this page. Where a change is significant, we may notify you by email or through a notice on the website. We encourage you to check this page periodically to stay informed about how we handle your personal data.
How to Make a Complaint
If you are unhappy with how we have handled your personal data, we would ask you to raise the matter with us directly in the first instance. You can do this by emailing support@bally-bet-casino-uk.com or writing to us at Level 12, 1 Broadgate, London, EC2M 2QS, United Kingdom.
If you are not satisfied with our response, or if you believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection matters.
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
You also have the right to seek a judicial remedy through the courts if you consider that your rights have been infringed as a result of our processing of your personal data.
Contact Us
For any data protection queries, Subject Access Requests, or to exercise any of your rights under UK GDPR, please get in touch using the details below:
- Email: support@bally-bet-casino-uk.com
- Telephone: +44 20 7668 9170
- Post: Bally Bet Casino, Level 12, 1 Broadgate, London, EC2M 2QS, United Kingdom
- Hours: Monday to Saturday, 9:00 AM to 6:00 PM